Tuesday, July 14, 2020

NOTES ON ANIMAL FARM (George Orwell)


 By Lawrence Sunday Ogwang
 (+256782516677)
 
ANIMAL FARM COMMENTARY
Characters in the Novel
a)    The Animals
Old Major: An old boar (pig) whose speech about the evils perpetrated by humans incites the animals into rebellion. His philosophy concerning the tyranny of Man is named Animalism by his followers. He also teaches the song "Beasts of England" to the animals.
Snowball: A boar who becomes one of the rebellion's most valuable leaders. After drawing complicated plans for the construction of a windmill, he is chased off of the farm forever by Napoleon's dogs and thereafter used as a scapegoat for the animals' troubles.
Napoleon: A boar (pig) who, with Snowball, leads the rebellion against Jones. After the rebellion's success, he systematically begins to control all aspects of the farm until he turned out into an undisputed tyrant.
Squealer: A consummate liar and a pig who becomes Napoleon's mouthpiece. Throughout the novel, he displays his ability to manipulate the animals' thoughts through the use of heavy yet convincing rhetoric and lies.
Boxer: A dedicated but dimwitted horse who aids in the building of the windmill but is sold to a glue-boiler after collapsing from exhaustion. Best known for his adage “Napoleon is always right”.
Mollie: Self-centered and a vain horse who prefers ribbons and sugar over ideas and rebellion. She is eventually lured off the farm with promises of a comfortable life.
Clover: A motherly horse who silently questions some of Napoleon's decisions and tries to help Boxer after his collapse.
Benjamin: A cynical, pessimistic donkey who continually undercuts the animals' enthusiasm with his cryptic remark, "Donkeys live a long time." Never inspired by the rebellion.
Moses: A tame raven and sometimes pet of Jones who tells the animals stories about a paradise called Sugar candy Mountain. He is alluded to the biblical Moses.
Bluebell, Jessie, and Pincher Three dogs. The nine puppies born between Jessie and Bluebell are taken by Napoleon and raised to be his guard dogs.
b)    The Humans
Mr. Jones The often-drunk owner of Manor Farm, later expelled from his land by his own animals. He dies after abandoning his hopes to reclaim his farm by excessively intoxicating himself.
Mrs. Jones:  Jones' wife, who flees from the farm when the animals rebel.
Mr. Whymper: A solicitor hired by Napoleon to act as an intermediary in Animal Farm's trading with neighboring farms.
Mr. Pilkington: The owner of Foxwood, a neighboring and neglected farm. He eventually sells some of his land to Napoleon and, in the novel's final scene, toasts to Napoleon's success.
Mr. Frederick: An enemy of Pilkington and owner of Pinch field, another neighboring farm. Known for "driving hard bargains," Frederick swindles Napoleon by buying timber from him with counterfeit money. He later tries to attack and seize Animal Farm but is defeated.

THE SETTING OF THE NOVEL ANIMAL FARM
Animal Farm is a satirical novel by George Orwell written in metaphorical language to demonstrate the political upheavals during the years of Russian Revolution. However, the story itself doesn't take place during a specific period, but it is meant to parallel the years of the Russian Revolution. As a satire, the novel addresses that Revolution, and thus mimics those events which took place between the years of 1917 to 1945.
The novel is set on an imaginary

Saturday, May 23, 2020

ANIMAL FARM; GENERAL PLOT ANALYSIS


By Lawrence Sunday
 Animal Farm, by George Orwell,  is a political novel written in a highly satirical language to ridicule Russian political struggles.  The central struggle of Animal Farm arises when the animals’ desire for freedom and equality is
corrupted by the consolidation of political power amongst the pigs. The animals’ original goal is expressed in the first chapter, in Old Major’s teachings and especially in “Beasts of England,” the song that becomes the anthem of Animal Farm.
At the beginning of the novella,

Sunday, February 2, 2020

Potter Box model of Ethical decision making


Introduction
The Potter Box is an ethical framework used to make decisions by utilizing four categories which Potter identifies as universal to all ethical dilemmas. The Potter Box uses four dimensions of moral analysis to help in situations where ethical dilemmas occur: Facts, Values, Principles, and Loyalties.
It was introduced by Ralph Potter, a Harvard philosopher and theologian. This model is a tool for making an effective ethical decision,

Wednesday, November 6, 2019

HABERMAS PUBLIC SPHERE


 By Lawrence Sunday Ogwang
Who is Habermas?
Jürgen Habermas is a German philosopher and sociologist in the tradition of critical theory and pragmatism or practicality. He was born on the 18 June 1929. He is one of the most important German philosophers of the second half of the 20th century. His work addresses communicative sagacity or rationality and the public sphere.
 In his scholarly life, he preoccupied himself with the question what power do the public have to influence the government in a democratic state? As he grappled with this, as a result, he came out with the idea of public sphere.
What is public sphere?
The public sphere is an area in social life where individuals

Herbert Marshall McLuhan`s Theories: Medium is the message, Global Village, Extnsions of man and Technological Determinism


 By Lawrence Sunday Ogwang
1.1 Who is Herbert Marshall McLuhan?
Herbert Marshall McLuhan was a Canadian noted philosopher and media theorist whose work form the cornerstones to the study of media theory. He was born on July 21, 1911, and he died on December 31, 1980.
In his academic life, he dealt with so many concepts which later turned into theories. This include; medium is the message published in 1967. McLuhan later adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.
Another of his work is understanding the media: An extensions of man, a 1964 book in which he proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory.
In his other book The Gutenberg Galaxy, he is believed to have made a prediction of what he calls the global village referring to the interconnectedness of the world through technology.
Technological determinism is a reductionist theory that assumes that a society's technology determines the development of its social structure and cultural values. Technological determinism tries to understand how technology has had an impact on human action and thought. Changes in technology are the primary source of changes in society. The term is believed to have originated from Thorstein Veblen (1857–1929), an American sociologist and economist.
1.2 Medium is the message:
"The medium is the message" is a deliberately paradoxical phrase

SOCIAL MEDIA AND THE PUBLIC RELATION FUNCTION


 By Lawrence Sunday Ogwang
1.1 Definitions
According to Kietzmann, et al, (2011), Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
 It is a web-based application that enables users to come up with a profile in a closed system, form a collection of other users with similar ideas and connections. Their nature and identities, however, differ from one site to another. Prominent examples of social media sites are Facebook, Twitter, WhatsApp, Instagram, and many others.
On the other hand, according to Grunig and Hunt (1984), Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a non-profit organization) and its publics.
With the advent of the 21st century, the world has experienced many changes in the areas of technology because of the internet. Broom (2009) observes that the internet is a manifestation of an ever-present means of communication considering that all the new forms of media rely on the internet. Key among the many changes brought by the technology is social networking sites that facilitate communication.
These variations like social media do not only expose users to various opportunities but also threats in different ways. Public Relations practice is no exception in this case. With the introduction of social media, public relations practitioners have changed thoughts and winning people`s opinions about themselves and the organizations they work for using the said media but also sometimes they find themselves

Wednesday, October 2, 2019

Opportunities and threats posed by social media to the Public Relation field



 By Lawrence Sunday Ogwang

1.1 Definitions
According to Kietzmann, et al, (2011), Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
 It is a web-based application that enables users to come up with a profile in a closed system, form a collection of other users with similar ideas and connections. Their nature and identities, however, differ from one site to another. Prominent examples of social media sites are Facebook, Twitter, WhatsApp, Instagram, and many others.
On the other hand, according to Grunig and Hunt (1984), Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a non-profit organization) and its publics.
With the advent of the 21st century, the world has experienced many changes in the areas of technology because of the internet. Broom (2009) observes that the internet is a manifestation of an ever-present means of communication considering that all the new forms of media rely on the internet. Key among the many changes brought by the technology is social networking sites that facilitate communication.
These variations like social media do not only expose users to various opportunities but also threats in different ways. Public Relations practice is no exception